Online Media Daily has an interesting article on how to use YouTube (which the article describes as the “Holy Grail” nowadays) to market your business. The article lists some strategies:

  • Always go entertainment over brand.
  • Make it feel low budget. The higher quality the less the video tends to spread.
  • Find something that’s already accepted and back your brand into it.
  • Make it feel chaotic.
  • Keep it loose.
  • Be brave.
  • For smaller brands, engage the audiences by answering the comments made on your video
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Isabel Isidro
Isabel Isidro is the Co-founder of brigittesglobalstore.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at brigittesglobalstore.com.

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