A July 2005 whitepaper prepared by VerticalResponse Inc. offers a list of 7 effective ways you can bring an offline buyer to your website.
If you have a retail store or sells through catalogs and now wants to bring your buyers to your website, here are the suggestions made in the whitepaper:
1. Send promotional codes in your direct mail piece or postcards if they shop in your online store
2. Encourage store customers to register for promotional offers on your website
3. Web-only inventory clearance
4. The lure of the free gift (everybody wants freebies!)
5. Visible web address in your postcard mailings such as pre-catalog announcements
6. Web address in your catalogs; better yet, announce web-only specials in your catalog
7. Reactivate inactive customers by sending them postcards announcing web-only sales
This 4-page whitepaper is available through KnowledgeStorm (requires free registration).
